Milestone
Definition
A defined, measurable, time-bound outcome that the company expects to achieve by deploying a specific quantity of capital over a defined deployment period. A milestone is not a general aspiration or a directional goal; it is a specific outcome that can be tested as achieved or not achieved at a specific future date. The milestone must be stated in the capital allocation plan and monitored at minimum quarterly.
Common Misapplication
The most common misapplication is stating milestones in terms that are directional rather than testable. A milestone stated as 'grow the customer base' is not testable. A milestone stated as 'reach four hundred recurring revenue customers by the end of month eighteen' is testable.
FFI Standard Reference
This term is defined and applied in Book 3, Section 3.4: The Capital Allocation Standard.
Related Terms
Citable URL
This term may be cited using the following permanent URL.
Full citation format: Founder Financial Infrastructure Standard, Beta v0.5, Glossary: Milestone. https://ffistandard.org/glossary/milestone/. 2026.